Leadership in Action
EXPERIENCE
I lead Merlin Entertainments’ Minnesota Cluster, bringing together SEA LIFE Minnesota and Bubble Planet at Mall of America. I enjoy the challenge of growing these businesses, developing our people, and seeing guests connect with the experiences we create. With full P&L responsibility and 125 employees across both attractions, I work closely with our department leaders to build places people are excited to visit and proud to work in.
My commercial work includes introducing a guest engagement sales approach that helps teams connect their expertise with visitors’ interests. Alongside these responsibilities, I have supported Bubble Planet’s launch through recruitment, contractor coordination, and the development of operating procedures.
EXPERTISE
• Leadership & People Management: Set clear expectations and develop department leaders who can exercise sound judgment. Bring their expertise into decisions while maintaining accountability for the business as a whole.
• Financial & Commercial Management: Own P&L performance and evaluate how staffing, expenditure, and commercial decisions affect profitability. Develop revenue opportunities that strengthen the guest experience.
• Operational Leadership: Oversee complex attractions where animal care, facilities, and guest operations depend on close coordination. Establish standards and processes that support reliable delivery.
• Business Development & Technology: Draw on experience building a business from the ground up, with an openness to new ideas and emerging technology. Apply that perspective to evaluating opportunities and developing new services, with a clear understanding of the resources and work needed to deliver them.
DIRECTION
Running an public aquarium is something was always a personal goal. Leading Merlin’s Minnesota Cluster combines that personal interest with the business responsibilities I’ve built my career around. My goal is to continue to grow as a leader and take on broader responsibility for business direction and performance.
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